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Where It All Began


Nanci Sherman helped invent the lifestyle hotel concept, which morphed into what successful businesses across all industries refer to as The Experience Economy. Having created and run some of the more iconic hotels and resorts in the country, Nanci learned firsthand what it takes to be the best at what you do in terms of profits, social media, and market share. She consistently brought over twenty hotels to the number one spot in their marketplace, even out of bankruptcy. She led her last hotel to #2 best hotel in the USA, out of 50,000 catering to the most demanding clientele.

Windstar Cruises brought Nanci in to rewrite their Standard Operating Procedures, and they won the best luxury cruise line in the world the following year. She has reinvented what is essential for a customer’s journey to end up at your door. She consulted on leadership and motivation on three continents. Nanci is an author, Self-Enrichment and Leadership Coach, and a Hotel Revolutionary. Her mantra is: “To be outstanding, first you must stand out.” She shows how.

Change your thoughts, change your outcomes. “Shift” happens!

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